Twitter Expands Into Finance World; Allows Stocks, Crypto
The social media platform, Twitter, has expanded into the finance world with a partnership with the social trading company, eToro, to enable users to trade stocks and cryptocurrencies.
This was revealed on Thursday by the firm on its Twitter handle.
The company tweeted, “Very excited to be launching a new $Cashtags partnership with #Twitter which will enable Twitter users to see real-time prices for a much wider range of stocks, crypto & other assets as well as having the option to invest through eToro.”
Speaking with CNBC, the company said the new feature will be rolled out on Twitter on Thursday. With the partnership, Twitter will let its users access stocks, cryptocurrencies and other financial assets through a partnership with eToro.
“As we’ve grown over the past three years immensely, we’ve seen more and more of our users interact on Twitter [and] educate themselves about the markets,” Yoni Assia, eToro’s CEO, told CNBC in an interview.
“There is very high-quality content, real-time content on financial analysis of companies and what’s happening around the world. We believe this partnership will enable us to reach those new audiences [and] connect better the brands of Twitter and eToro.”
With the eToro partnership, Twitter cashtags will be expanded to cover far more instruments and asset classes, an eToro spokesperson said.