HomeLATEST NEWSMeta unbans crypto adverts on its platforms

Meta unbans crypto adverts on its platforms

Tech company Meta, formerly known as Facebook, has relaxed its ban on cryptocurrency advertisements across all its platforms.

“We’re doing this because the cryptocurrency landscape has continued to mature and stabilise in recent years and has seen more government regulations that are setting clearer rules for their industry,” Meta said in a statement on Wednesday, “This change will help make our policy more equitable and transparent and allow for a greater number of advertisers, including small businesses, to use our tools and grow their business.”

The update follows the social media giant’s decision to pivot towards the metaverse, which may support some form of cryptocurrency payments, non-fungible tokens (NFTs) and other virtual assets.

READ MORE   Gym life is the best – Tonto Dikeh says as she begins ‘keeping fit journey’

Meta also announced on Wednesday that it had expanded the eligibility criteria for running cryptocurrency ads. Under the previous regulations, companies could only use one of three regulatory licenses in their advertiser applications. Now, Meta has increased the number of accepted licenses to 27.

The crypto ad ban was originally introduced in January 2018 in an effort to limit “misleading or deceptive promotional practices” which had increased in popularity at the onset of the crypto market rally between 2017 and 2018.

Relaxing the ad ban will allow bitcoin exchange platforms, wallets and other crypto companies access over 3 billion people who use the firm’s various platforms, including Instagram, WhatsApp and Facebook itself.

Biobaku Lekan
Biobaku Lekanhttps://newsupdates247.com.ng
My name is Biobaku Lekan popularly known as Lokazee, I am an assertive person, a motivational speaker,media personnel, publisher and CEO of www.newsupdates247.com.ng and a person willing to serve humanity. You can reach me via: WhatsApp 09068659872


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

- Advertisment -

Most Popular

Recent Comments